What Is SEO?

Widely known nowadays, SEO stands for search engine optimisation. Every company, from big to small, are after search engine optimisation of their website so that they get return on their investments. Everyone wishes their website would be one of the first one to be caught by the search engine spiders so that they are at least on the first few pages on any search engine too. However, it is a mammoth task to marry each search engine marketing with each search engine optimisation technique. To make your website successful, it is first important to understand what is SEO.  

There are many rules for SEO techniques; you can find them online on various websites. It depends on what keywords you have chosen for your website and hence for the content. You need to do research and choose your keywords wisely. Also one should keep checking which of the keywords are getting converted the most. This means, via which keywords is more and more organic traffic visiting your website. Based on them, you can work on pay per click advertising model too.

Many people do want to build a website for promoting their products or services and for online selling but do not know actually what is SEO website all about. Here comes in the role of a SEO expert. However, finding someone who is a good expert and is ready to help you is not an easy task. There are lots of fraud nowadays and lot of people claim to be SEO experts, however they may not be. Also, since you do not have any idea about SEO rules, whom to believe?

In that case, you can either go for a reputed website designing company and select someone who has had a proven track record. If you think that is too expensive and out of your budget, then try to find someone from your references who have already taken up projects and shown some results.

Although it is impossible to completely know what is SEO, SEO article writing is another way to attract traffic. Various search engines search the websites based on these articles or other SEO related content. The two main search engines, Yahoo and Google search engine optimisation criteria is not really the same and one needs to be careful of this fact. So one needs to take into consideration both the criteria before writing any SEO related content for the website. Search engine optimisation are those specifications based on which the search engines actually starts to look out for the searched items. They filter their search according to various conventions in the documents queried for. Google searches mostly based on the number of links that are available inside the content itself. These links usually take you to other sites or articles which should be of similar nature. Yahoo searches are not really the same. For Yahoo, the keywords, their density, URLs and also metatage is the key for searches. These seek if keyword are present in the URL themselves and then would be easily pulled out in a search.

Social bookmarking is also one great SEO marketing tool for most websites today. Social book marking concept promotes the use marketing by word of mouth theory, only to be practiced in virtual platform. It is the same way same way as you listen to a story from someone and tell it to 5 more of your friends and they tell many more, hence your story gets famous.

Similarly on internet, there are several social bookmarking sites like Digg, Reditt, Newsvine, Propeller, are all top level social bookmarking sites. There are over thousands of bookmarking that happens on these websites each day.

Bookmarking is nothing but publishing the link of your article already put on internet on these sites helping people find your article easily from various places. So now that you have got the basics of what is SEO all about, you can surely build a great website.