On Page SEO

SEO as we know stands for search engine optimisation and basically are techniques which would increase organic traffic to your website. There are so many techniques to SEO that to simplify and understand it better, it has been divided into on page SEO and off page SEO.

In straightforward terms, on page optimisation basically refers to the use of proper keywords, your use of H1 and H2 tags, page title, use of images, bolded text, italicised text, underlined text, and spaces between keywords. All these small factors optimise the search engines to search only for your website. Small factors like whether the keyword appears in the first 25 words or even the last 25 words of the page is also important. How many times is your keyword appearing in bold or in italics and what is the proximity of these keywords is also important. At a time, singular or plural keywords also hold significance as well.

The first thing is to consider that any of your website content, whether articles or blogs should not be plagiarised. If it is so then it gets penalised by the search engines and pulls down your rankings during any search. Your content needs to be absolutely fresh with well placed keywords to use them on your website. There are softwares available like copyscape premium and dupefree pro which check for plagiarism on web content. Next thing is to insert links on your web content. You can either do that yourself or take help from a SEO expert and understand how on page SEO needs to be done Many websites and blog owners allow dufollow links to be attached to your own websites. This can be easily added to your content as the search engines throws up good results if this is done.

At the same time, heavy use of flash images is definitely a no-no since search engines do not like sites with heavy videos. Always use HTML for building your website, that is a thumb rule for on page SEO. Java or load a lot of flash content on it and certainly it is a common mistake that people make. Some web content experts like to use flash content due to its presentation style. It is fine to have only a few flash content but not many since Google does not rank it high. This is because, anything like an image or other multimedia component is likely to be invisible to search engines. The search engines like Google would only recognise well-written HTML based source code and this is truly the heart of your entire web content. Hence, choose simple and effective HTML way to improve your SEO.

SEO Tips

Search engine optimisation has become an immensely popular tool to increase the stickiness of your website, improve traffic and hence increase sales via your site. It all depends on how you design your website and how you select certain factors which invites those search engine spiders like Yahoo or Google to catch your website amongst the top ten. Here are some of the SEO tips that you can follow:

Metatags are one of the most important factors to invite net traffic. These are basically the source codes that tells the search engines about your landing page.
After you have built your Metatags correctly, the next SEO tip to keep in mind is that your website needs to have a sitemap. Creating a sitemap is a simple but highly effective way to provide simple clues to the search engines on how to navigate into your website. It is like a guide that you build for the search visitors. Once you have built a sitemap for your website, you can either submit it to Google and Yahoo or you can even place a link to your sitemap on your homepage itself. The key to getting better with search engine results is making it easy for your website pages to be located and navigated.

Another SEO tip is about HTML. HTML is the key to website search engine optimisation. HTML allows you to build internal links throughout your website by keeping navigation constant and easily identified by search engines. This is not the case when you built your web pages in Java or load a lot of flash content on it and certainly it is a common mistake that people make. Some web content experts like to use flash content due to its presentation style. It is fine to have only a few flash content but not many since Google does not rank it high. This is because; anything like an image or other multimedia component is likely to be invisible to search engines. The search engines like Google would only recognise well-written HTML based source code and this is truly the heart of your entire web content.

Placing keywords in the right context and with right spaces is also an important SEO tip. Although keyword usage at proper places in the article is important, excessive usage and hence overloading your article with the keyword will just have the opposite effect. Secondly, the topic and subtopic name you select are also important to bring increase traffic. Thirdly the spacing between keywords and keyword related words are also important. If you keep repeating the keyword in the same paragraph more than once, it does not bring a lot of traffic via various search engines.

What Is SEO?

Widely known nowadays, SEO stands for search engine optimisation. Every company, from big to small, are after search engine optimisation of their website so that they get return on their investments. Everyone wishes their website would be one of the first one to be caught by the search engine spiders so that they are at least on the first few pages on any search engine too. However, it is a mammoth task to marry each search engine marketing with each search engine optimisation technique. To make your website successful, it is first important to understand what is SEO.  

There are many rules for SEO techniques; you can find them online on various websites. It depends on what keywords you have chosen for your website and hence for the content. You need to do research and choose your keywords wisely. Also one should keep checking which of the keywords are getting converted the most. This means, via which keywords is more and more organic traffic visiting your website. Based on them, you can work on pay per click advertising model too.

Many people do want to build a website for promoting their products or services and for online selling but do not know actually what is SEO website all about. Here comes in the role of a SEO expert. However, finding someone who is a good expert and is ready to help you is not an easy task. There are lots of fraud nowadays and lot of people claim to be SEO experts, however they may not be. Also, since you do not have any idea about SEO rules, whom to believe?

In that case, you can either go for a reputed website designing company and select someone who has had a proven track record. If you think that is too expensive and out of your budget, then try to find someone from your references who have already taken up projects and shown some results.

Although it is impossible to completely know what is SEO, SEO article writing is another way to attract traffic. Various search engines search the websites based on these articles or other SEO related content. The two main search engines, Yahoo and Google search engine optimisation criteria is not really the same and one needs to be careful of this fact. So one needs to take into consideration both the criteria before writing any SEO related content for the website. Search engine optimisation are those specifications based on which the search engines actually starts to look out for the searched items. They filter their search according to various conventions in the documents queried for. Google searches mostly based on the number of links that are available inside the content itself. These links usually take you to other sites or articles which should be of similar nature. Yahoo searches are not really the same. For Yahoo, the keywords, their density, URLs and also metatage is the key for searches. These seek if keyword are present in the URL themselves and then would be easily pulled out in a search.

Social bookmarking is also one great SEO marketing tool for most websites today. Social book marking concept promotes the use marketing by word of mouth theory, only to be practiced in virtual platform. It is the same way same way as you listen to a story from someone and tell it to 5 more of your friends and they tell many more, hence your story gets famous.

Similarly on internet, there are several social bookmarking sites like Digg, Reditt, Newsvine, Propeller, are all top level social bookmarking sites. There are over thousands of bookmarking that happens on these websites each day.

Bookmarking is nothing but publishing the link of your article already put on internet on these sites helping people find your article easily from various places. So now that you have got the basics of what is SEO all about, you can surely build a great website.