Thursday, December 9, 2010

SEO Tips

Search engine optimisation has become an immensely popular tool to increase the stickiness of your website, improve traffic and hence increase sales via your site. It all depends on how you design your website and how you select certain factors which invites those search engine spiders like Yahoo or Google to catch your website amongst the top ten. Here are some of the SEO tips that you can follow:

Metatags are one of the most important factors to invite net traffic. These are basically the source codes that tells the search engines about your landing page.
After you have built your Metatags correctly, the next SEO tip to keep in mind is that your website needs to have a sitemap. Creating a sitemap is a simple but highly effective way to provide simple clues to the search engines on how to navigate into your website. It is like a guide that you build for the search visitors. Once you have built a sitemap for your website, you can either submit it to Google and Yahoo or you can even place a link to your sitemap on your homepage itself. The key to getting better with search engine results is making it easy for your website pages to be located and navigated.

Another SEO tip is about HTML. HTML is the key to website search engine optimisation. HTML allows you to build internal links throughout your website by keeping navigation constant and easily identified by search engines. This is not the case when you built your web pages in Java or load a lot of flash content on it and certainly it is a common mistake that people make. Some web content experts like to use flash content due to its presentation style. It is fine to have only a few flash content but not many since Google does not rank it high. This is because; anything like an image or other multimedia component is likely to be invisible to search engines. The search engines like Google would only recognise well-written HTML based source code and this is truly the heart of your entire web content.

Placing keywords in the right context and with right spaces is also an important SEO tip. Although keyword usage at proper places in the article is important, excessive usage and hence overloading your article with the keyword will just have the opposite effect. Secondly, the topic and subtopic name you select are also important to bring increase traffic. Thirdly the spacing between keywords and keyword related words are also important. If you keep repeating the keyword in the same paragraph more than once, it does not bring a lot of traffic via various search engines.

No comments:

Post a Comment